Saturday, September 10, 2011

Drama Sells!

"How did we become like this?"


"Well... more like Fascist state of Italy during WWII than a free egalitarian democratic country of swaggies, larakins freedom lovers and lovable misfits like we want everyone to think we are."

"Oh... That! It's all about Marketing!"


"Well it goes something like this. People make money by selling stuff. All electronic media sources such as TV, Radio and even the Internet are able to operate without charge to the end user because they provide advertizing space for people who want to sell stuff to the listeners, watchers, browsers, 'The Audience' right?" 
"Yeh right...."
"Well in order to secure lucrative advertizing they have to attract an audience."


"Human nature, is kind of predictable! We are drawn to controversy... Drama. The marketing guys have us all figured out. You could try to get on the Telly and talk about love and peace but people get bored with it. It doesn't sell. 
Drama sells... Drama is not confined to those convoluted programs labelled as 'Drama'. Drama is all the stuff that happens in peoples lives that the media make a living by telling us all about.
However we are at a new phase in media/news/current affairs, they 'produce' drama. And they refine the art of Drama until you get what we have now. Radio and Television programs full of manufactured 'conflict' because conflict is the essence of drama and drama sell; so conflict is a marketable commodity. People will listen to some over opinionated bastard spewing hate on the radio. Feeding ignorant fear, justifying resentment and preparing the audience to condone retaliation against perceived enemies. The best part about this style of media is that those who don't like them listen too, feeding fuel to the outrage! What happens then is the worst of all! The half baked issues concocted and manufactured for the purpose of creating drama for the sole initial and primary purpose of making lots of money for celebrity presenter and shareholders then become matters of 'public debate' and are considered the issues of significance to 'The Public'. The citizenry has been duped! Informed discussion and decision making highjacked and the pillars of our democracy exchanged for the facade of the set of a cheep TV fiction.
Everybody's listening, everybody's watching and most of us are buying it!
The more conflict produced the higher the drama content, the more listeners the greater sales value and on it goes. 
This is not The Media providing information to the citizens of an informed democracy! This is a Marketing machine producing anxiety, fear and paranoia.... Drama. Inventing enemies, manipulating the perceptions of it's loyal trembling Consumer Audience. (A Consumer Audience Minion Army)"

"Oh.... And that's why we don't watch television anymore?"


"Oh, yeh... Right"
It just rained on my yard for the first time in months... The rain on the earth smells just like Bali! It's beautiful.

No comments: