Thursday, June 13, 2013

Transport Safety message with Zing

While in Melbourne I'd been noticing these strange posters on billboards and walls around train stations.
The posters had a variety of cartoon figures in various states of ill health, from decapitation to being bitten on the face by a snake... All of the posters have the same slogan...  "Dumb Ways to Die..."
I didn't get it... What are they selling? Every time I saw one of those posters my curiosity bugged the hell out of me!

Teach yourself to fly - (pretty much how I landed my bike!)

Conditional use of railways- With some safety advice thrown in

Wipe away the spew? (sorry about the reflection)

Completely bored stiff one day last week I decided to open some old youtube notifications. Up pops Emily Lubitz (Tinpan Orange) singing a song..."Dumb Ways to Die"...(with an impromptu ref to a beverage at the end). I listen... Its cool so off I go and finally search the title and discover another 'official' video with over 45 million hits! Emily has hit the big time!

According to Wikipedia:
" Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media starting in November 2012."

Not being from Melbourne or connected by any regular media to the cultural Mecca, I'd never heard of this campaign. It's a weird way to promote safety on the railways but with over 45 million hits on youtube. (Not counting hits on the Official site, They must be reaching their audience.)

For me this campaign is just a little too close to home! After crashing my bike badly in a stupid accident which could well have been avoided I am now condemned to use public transport where I am constantly reminded that my accident would have qualified me for inclusion in that stupid bloody song!!

My current status...? Can't drive, can't ride, can't fly... Condemned to trudging around Melbourne in the cold twilight, waiting at deserted windy railway stations surrounded by public safety adds reminding me of what a looser I am... And to top it off I have the voice of my favorite female singer confirming this perpetually like a broken record in my head! Emily if we ever happen to meet on a lonely railway station on a cold and windy night... Please forgive me if I slink quietly away nursing my fractured hand and hiding my wounded pride.....

Oh yeh... Nice performance on Rockwiz by the way.

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